When it snows at Tahoe, the hotels are full. But what about summers? And mid-week? And droughts?
Without visitors, local businesses suffer tremendously. So we took great pride that during several years of drought, when there was almost no ski season (remember that?), our media team was able to achieve seven times the impressions of the previous agency, and at a reduced budget. Our brand strategy and creative work, which positioned North Lake Tahoe as the place for nose-to-the-grindstone types to get their balance back, struck a chord with audiences in the Bay Area and Los Angeles—and boosted booked hotel rooms by 30%.
At the same time, we redesigned GoTahoeNorth.com, and moved it to WordPress. Bounce rates dropped from 56% to 26%. And average time on site more than doubled. Thousands more people were referred to local businesses.
We visit North Lake Tahoe frequently and have come to know many of the terrific people who own businesses in the region. It makes us genuinely happy that our smart brand and media strategies, along with memorable creative, truly made a difference in their lives.
That’s a major boost in hotel bookings over the previous year.
We managed to get over 7x more impressions than the client’s previous media agency—and we did it with a reduced budget.
The SF Summer campaign scored an Addy Gold for Top Outdoor Campaign of the Year.